Business Profile

Apple logo

Apple

Verified
Consumer Tech & Silicon·Apple Newsroom

Global innovator in personal technology, iPhone, Apple Silicon, iOS, macOS, and Private Cloud Compute.

Overview & Mission

Apple Inc. is the world's most influential consumer electronics and personal computing enterprise, renowned for its relentless focus on industrial design, seamless hardware-software integration, and user privacy. Founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, Apple revolutionized personal computing, digital music with iPod, and smartphones with the iPhone.

The company's active device installed base spans over 2.2 billion devices globally, encompassing the iPhone, Mac, iPad, Apple Watch, and Vision Pro spatial computing platform. Powered by bespoke Apple Silicon architectures such as the M-series and A-series processors, Apple delivers industry-leading energy efficiency, unified memory performance, and local neural processing engines.

Apple's mission is to bring the best user experience to customers through innovative hardware, software, and services. With the rollout of Apple Intelligence and Private Cloud Compute, Apple is advancing privacy-first artificial intelligence while committing to full carbon neutrality across its entire global supply chain and product lifecycle by 2030.